Sales fall flat for 'World's Cheapest Car'
Sales of the Tata Nano have been disastrous despite it being labelled as 'the world's cheapest car.'
The Associated Press report that car buyers around the world have mostly shunned the vehicle, which costs around the equivalent of £1,800 to purchase brand new.
Buyers with a small budget have reportedly been opting for slightly pricier alternatives or similarly priced second-hand vehicles instead of the Indian car. This is despite the vehicle gaining mainly positive reviews when it was released in 2009.
Many motoring experts have claimed that the Nano's extremely low price has caused it to gain a reputation as a poor man's car which nobody would be seen dead in.
The news shows that advertising a vehicle at an exceptionally low price is not always the best strategy when selling a car.
Tata Motors are now planning a new marketing strategy to boost sales of the Nano and remove the "poor man's car" tag that has been dumped upon it.
Speaking to oncars.in, the company's vice-president Mr R Ramakrishnan claimed that he was very confident that they would be able to successfully remarket the vehicle.
He said: "Quite a lot of marketing activity is in place now - reaching to the target segments, network strategy, handling the customers at the dealerships, tie-ups with various financiers. Every single segment is falling in place now."
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